Press Release
Travel Industry Communications Firms Enter Partnership
July 17, 2007
BANGKOK, July 17, 2007 – Delivering Asia
Communications has entered into a strategic partnership with
ScottAsia Communications to strengthen both firms’ ability to build
brands and provide integrated communications and publishing
solutions to Asia’s leading travel industry players.
Effective July 16, ScottAsia Communications becomes the preferred
communications partner for Delivering Asia Communications, which is
part of a global network of travel industry marketing specialists
with offices in Bangkok, Hong Kong, Guangzhou, Sydney, Tokyo, Los
Angeles and London.
“The partnership gives ScottAsia’s clients access to a global
database of travel agents and media. In turn, Delivering Asia’s
clients can benefit from ScottAsia’s specialist database of media in
Thailand and the Mekong region,” said Mark Armsden, Director,
Delivering Asia Communications.
The client and representation roster among both firms currently
includes travel industry leaders such as Conde Nast Traveller UK,
Travel Weekly UK, C9 Hotelworks, United Airlines (Thailand), Lonely
Planet Publications, the Park Plaza Sukhumvit Bangkok, Samed Resorts
(Thailand) and the Pacific Asia Travel Association (PATA).
According to PATA statistics, the travel industry in Asia Pacific
has averaged growth of 6.2% a year for the last five years, with
China, the Mekong region and India leading the way. However, Ken
Scott, managing director of ScottAsia, warns that profitability for
travel companies is far from guaranteed given the need to gain and
retain market recognition and constantly upgrade products and
service.
“While some travel operators are doing well,” said Mr Scott, “they
have to constantly fight for market share in a world where hotels,
airlines and tour operators are increasingly struggling to
differentiate their brand from the competition. Purchasing decisions
follow perception. That’s why impactful communications are
indispensable.”
In May, Delivering Asia Communications appointed David Johnson as
Director, Publishing Services. Johnson has a 16-year background in
travel trade journalism, publication marketing and online travel
distribution in Asia. He said the travel industry companies that
will do well will be those that adopt innovative branding, embrace
strategic partnerships and capitalise on the blurring of boundaries
between sectors.
“We see the word ‘lifestyle’ everywhere,” said Mr Johnson.
“Lifestyle communications reflects the new reality which is a
convergence of the hotel, dining, travel, retail, fashion, fitness
and entertainment experience – all underpinned by telecom, media and
payment industry convergence. But when you go to the marketplace you
must have the right brand message, and this should be consistently
delivered by communications specialists.”
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Editor’s note: Click
here to download a high resolution picture of David Johnson, Ken
Scott and Mark Armsden.
Contact information
Ken Scott
Managing Director
ScottAsia Communications
E-mail: ken@ScottAsia.net
Mobile: +66 (0) 8 1931 2753
Direct line: +66 (0) 2644 7453
Skype: ken.scott.asia
Website: www.ScottAsia.net
Mr David Johnson
Director Publishing Services
Delivering Asia Communications
Tel: +66 (0) 8 9170 9866
E-mail: dj@deliveringasia.com
Website:
www.DeliveringCommunications.com
About ScottAsia Communications
ScottAsia Communications delivers targeted public relations results to companies in the travel and business services sectors in Asia. The company was set up in Bangkok in August 2006 by Ken Scott, former Director-Communications for the Pacific Asia Travel Association (PATA). ScottAsia Communications specialises in Thailand and the Mekong region. ScottAsia takes Asia to the world and the world to Asia. Visit: www.ScottAsia.net.
About Delivering Asia Communications
Delivering Asia Communications is a boutique media agency based in Bangkok specialising in offering clients various methods of penetration into local, regional and global markets. Its three silos of business operations are corporate communications, advertisement representation and editorial services. Delivering Asia Communications is a member of the global Delivering Group with offices in Hong Kong, Bangkok, Guangzhou, Japan, Australia, America and Britain.
David Johnson, Ken Scott and Mark Armsden enter
partnership