
HURUN REPORT is widely recognized as the foremost
authority in tracking the rapid changes in China's entrepreneurial
community. In 1999, Rupert Hoogewerf, the 'godfather' of the China
Rich List, created this unique platform. Hurun Report features
ground breaking signature lists and exclusive interviews with
China's richest individuals. It also looks at its readers' passions:
luxury travel destinations and high-end 'toys for the boys',
including luxury cars, watches, art collecting, luxury property,
yachts and wine and spirits. This ensures that it appeals to a very
targeted readership on a personal level. Relevant, refreshing and
informative, Hurun Report reaches these exclusive, affluent and
wealthy Chinese taipans.
Frequency
6 Issues Annually
Circulation
90,000 (source: BPA Worldwide Consumer Publication Audit applied for
May, 2006)
Readership Profile
Male/Female: 86%/14%
Average Age: 40
Owner or Top Management: 92%
Net Worth more than USD1 Million: 86%
Net Worth more than USD10 Million: 30%
Source: 2005 and 2006 Readers Survey
Gross FP4C Rate
RMB 108,000
Publication Website